Expert Advisory for F&B and Hospitality

We help you shape strong, market-ready concepts that stand out and perform—before a single dinar is invested.
What We Do
Idea generation and concept shaping.
Naming, storytelling, and brand positioning.
Customer experience and guest journey design.
Demand, competition, and location assessments.
Menu direction and menu engineering to ensure profitability and appeal.
Brand identity support for signage, packaging, and interiors.

Efficient operations are the backbone of every successful F&B concept. We design systems that keep quality high and costs under control.
Key Services
Standard Operating Procedures (SOPs) for FOH and BOH (Operations Manual).
FF&E and layout planning to optimize kitchen and dining workflows.
Supply chain design and procurement structures.
Technology integration (POS, inventory, delivery platforms, CRM).
Quality control systems and operational audit.

We help you test, innovate, and diversify.
Key Services
R&D for testing new menu items and culinary trends.
F&B accelerator/incubator support for emerging concepts.
Menu Engineering for distinction and differential positioning.
Catering, events and stack-up sales strategies to diversify revenue streams.
Cross-sector integration: embedding F&B concepts into malls, airports, entertainment hubs, and lifestyle brands.

We design marketing and growth programs that connect your brand to its ideal customers—online and offline.
Key Services
Go-to-market launch plans for new outlets.
Digital marketing support (social media strategy, content calendars).
SEO for delivery platforms and aggregators.
Customer experience mapping and loyalty programs.
CRM systems and repeat-visit strategies.
Multi-unit rollout and joint-venture expansion planning.

We build skilled, service-driven teams through clear role design, structured staffing models, and practical training programs tailored to F&B operations.
What We Cover
Organizational structures for FOH and BOH teams.
Staffing levels and manpower planning.
Role descriptions and authority matrices.
Training programs for service, kitchen, hygiene, and management.
Performance evaluation systems and KPIs.

Operate safely, comply with regulations, and appeal to conscious consumers.
Key Services
Food safety and regulatory compliance.
HACCP and hygiene protocols.
Sustainability advisory (energy-efficient kitchens, waste reduction).
Eco-friendly packaging and local sourcing programs.